Queer Nation NY statement on Coca-Cola’s “It’s Beautiful,” diversity Super-Bowl commercial.

“The LGBT community already has a gay version of a Coca-Cola ad and it’s been a viral sensation, as Coke well knows. At more than 90,0000 views on YouTube it has been embraced by people in 170 different countries around the world.

It’s nice that Coke has made another ad, but if reports are true it only aired in LGBT-friendly western markets that’s a shameful act. Coca-Cola still has not lifted a finger to help the persecuted LGBT community of Russia. And that will remain a stain on their brand for years. Coke needs to come out of the Russian closet with the company’s support for all LGBT peoples’ human rights.

Scott Wooledge, Queer Nation member and creator of #CheersToSochi Coca-Cola video for #LGBT Russians.

jockohomoremix:

Watch Video From Queer Nation#CheersToSochi Coca-Cola ad for #LGBT Russians  - “The Real Thing for Russia’s LGBT community includes brutal violence, complete oppression of the basic human right to speech, assembly and expression. Coke cares only about their Sochi profits.” Queer Nation NY

Closing in on 100,000 views! Over 165 countries worldwide!

(via queernationny)

FOR IMMEDIATE RELEASE Statement from #CheersToSochi alternative campaign architect Scott Wooledge on Queer Nation NY’s hijacking of the #CheersToSochi social media hashtag from Olympic sponsor Mcdonald’s: “ “The worldwide reaction to our hijacking of...
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FOR IMMEDIATE RELEASE

Statement from #CheersToSochi alternative campaign architect Scott Wooledge on Queer Nation NY’s hijacking of the #CheersToSochi social media hashtag from Olympic sponsor Mcdonald’s:

“The worldwide reaction to our hijacking of the McDonald’s social media hashtag, #CheersToSochi, vividly demonstrates how much pent-up fury there is against the corporate Olympic sponsors and their refusal to defend the principles of the Olympic Charter in the face of Russia’s blatant violations. McDonald’s continues to address the situation in Russia as an inconvenient marketing and public relations problem, instead of the authentic human rights crisis that it is. Going forward, look for Queer Nation NY to use the hashtag #CheersToSochi as a means to register our protest of the Olympic sponsors’ complicity with Putin’s war on gays. The list includes, but is not limited to, Coca-Cola, McDonald’s, General Electric, Dow Chemical, Proctor & Gamble, Panasonic, Samsung, Omega, Visa and Atos.”

After a pause, McDonald’s has begun again tweeting Olympic social content, but  in at least five instances (1, 2, 3, 4, 5) without the #CheersToSochi hashtag, an apparent surrendering of the hashtag to the LGBT activist community.